About Aproov
Aproov is a marketplace that pairs early-stage startups with creators whose audiences fit the product, such as newsletter writers, YouTubers and accounts on X. Founders post what they can offer in return for promotion, for example premium access to the product, pay per click or cash, and creators pick up the deals that suit them. Founders can then see the signups that came from each deal. The idea is to give small teams a way to reach an audience without hiring an agency or doing cold outreach, and to give creators of all sizes a source of sponsorships. Both founders and creators sign up from the homepage, and the site says it is free to join.
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